Search engine optimisation
The main reasons for having a website are to:
- act as your calling card and present your image
- give information about your business
- bring in new business
- save on your marketing costs
When we put up a website we don't just stick it up like a postcard on a notice board. We believe it should be found by strangers who don't know of the existence of your site but need your service and will seek you out by means of a search engine of which the main ones are Google and Yahoo.
As soon as we post up your site we notify the search engines of your site's existence.
After your site has been listed, it has to be found in search.
When we create a website we construct it with a search engine optimised framework. This means that we make sure the website code is well structured and key words are written in the correct places. We also give the site lots of good back links which will help to boost the site's page rank (importance).
We use the following SEO best practices:
- Sites written in good code
- Good choice of keywords
- Correct placement and frequency of keywords
- Relevant content
- Good back links to your website
Our SEO techniques are ‘white hat’ i.e. those which search engines like and approve of. We do not use 'black hat' techniques such invisible writing to conceal 'spamming' which can result in sites being banned if found out.
After your site has been constructed we will put Google Analytics (a visitor tracker and monitoring system) on your website and give you access to it. Google Analytics helps you find out what keywords attract your most desirable prospects, to attract more of the traffic you are looking for and help you turn more visitors into customers. You'll be able to see how visitors actually interact with your site, make informed site improvements, drive targeted traffic and increase your conversions and profits.
You may find, after a while, that you can afford to reduce your marketing spend elsewhere.