Get found
The main reasons for having a website are to:
- act as your calling card and present your image
- give information about your business
- bring in new business
- save on your marketing costs
When we put up a website we don't just stick it up like a postcard on a notice board. We believe it should be found by strangers who don't know of the existence of your site but need your service and will seek you out by means of a search engine of which the main ones are Google and Yahoo.
As soon as we post up your site we notify the search engines of your site's existence.
After your site has been listed, it has to be found in search.
When people look at search results they usually look no further than the first or second page of 10 results each. With good backlinks and a process called Search Engine Optimisation (SEO) your website will gain search engine ranking and get found in search.
We employ many techniques:
- Sites written in good code
- Well thought out headers
- Good choice of keywords
- Correct placement and frequency of keywords
- Relevant content
- Links into and out of your website
Our SEO techniques are ‘white hat’ i.e. those which search engines like and approve of. We do not use 'black hat' techniques such as link farms and invisible writing to conceal 'spamming' which can result in sites being banned if found out.
We keep an eye on the ranking of your site and tweak here and there to get improvement.
You may find, after a while, that you can afford to reduce your marketing spend elsewhere.